One of the major companies providing live entertainment for attractions in the United States is Windish Music and Productions. The company mostly develops resident shows for parks and attractions but also books major acts. According to CEO Mike Windish, when considering where entertainment should be located, it’s important for an attraction to consider its goals. For example, Hersheypark presents music performances on a stage centrally located at the entrance to its popular Boardwalk area. The setting captures foot traffic passing through and provides value for its guests. But Hersheypark also wanted to bring some activity to The Hollow, a quieter area that park managers felt was underutilized. So Windish filled the area with strolling entertainers and music to draw guests into the space. Click Here to Read Full Article
